One of our SaaS providers sent out a marketing email to all of their customers about new AI features. I replied saying that we used them as a secure solution and integrating things that add no value for our use case but add significant attack surface undermines our trust in their product and will cause us to consider alternatives.

It turns out that the reply-to header was the CEO’s email address and I initially got an out-of-office auto responder then a worried reply saying that of course the AI nonsense that they’d been talking about would be opt in and would not be given access to anything without explicit consent.

But now their CEO has one data point that jumping on the bandwagon will lose sales.

I’d recommend doing the same for any such marketing emails you get. The replies may go to /dev/null, but normally they have a ‘contact sales’ link. The more replies they get saying that incorporating ‘AI’ features undermines your trust in their product and makes you less likely to buy even the non-‘AI’ versions, the more they’ll consider these things high risk to ship.